the thinking part

Creative Consultant

Campaigns, content strategy, and AI content ecosystems that run without me.

For brands, agencies and production teams across industries. Strategy that has held a camera, and AI that has survived a real set — not a tool demo, not a deck.

The strategy
Positioning, campaign thinking, formats and the content calendar that follows — from Impact Mints’ campaign world to the Scapia series and Zomato’s Sneak Peek. The idea first, then the shoot.
The audit
I map how your content actually gets made today — briefs, approvals, shoots, edits, versions — and find where volume dies and money leaks.
The pipeline
AI wired in where it genuinely helps: pre-vis and storyboards, versioning, localisation, formats at scale. The craft stays human; the grind doesn’t.
The training
Your team learns the stack on your briefs, not sample prompts. By the end they ship without me — that’s the definition of done.
The ecosystem
A company-wide, self-sufficient content engine: templates, tone, tools, governance. Briefs in, finished content out, owned in-house.
AI film production
When you need the film itself: hybrid AI productions through Studio Fry’s AI vertical — real craft, new physics.
Why me
Fifteen years of real sets and 800+ productions. I know exactly which parts of the pipeline AI can take — because I’ve run every part of it by hand.