Delhi · Bombay · Bangalore

Devang Singh

Self-taught filmmaker. I direct and shoot films and stills, consult on campaigns and AI-powered content ecosystems, co-founded Studio Fry, wrote a book, and coach filmmakers on the business of the craft.

The work showreel → All my work on Vimeo ↗

Netflix ✦ Coca-Cola ✦ Lakmé ✦ KFC ✦ Nescafé ✦ Maggi ✦ Budweiser ✦ Kingfisher ✦ McDonald’s ✦ Cadbury ✦ Lipton ✦ Vivo ✦ Ola Electric ✦ Licious ✦ Zomato ✦ Daawat ✦ Swiggy ✦ Penguin ✦ ✦ Netflix ✦ Coca-Cola ✦ Lakmé ✦ KFC ✦ Nescafé ✦ Maggi ✦ Budweiser ✦ Kingfisher ✦ McDonald’s ✦ Cadbury ✦ Lipton ✦ Vivo ✦ Ola Electric ✦ Licious ✦ Zomato ✦ Daawat ✦ Swiggy ✦ Penguin ✦ ✦

who am I

Started in marketing at Dell at twenty. Fifteen months in, a Nikon D3000 (left behind by the woman who is now my wife and co-founder) changed the plan. Photography school in Ooty, then Studio Fry in 2014, and over 600 projects since. Direction, production and everything in between, for Netflix, Coca-Cola, Nescafé, Zomato, Licious and the Mumbai Indians.

The craft kept compounding. Stills became films, films became slow motion tabletop and mixed media, and the slow motion needed motion-control robots. Since 2023 the robots share the floor with AI. I directed and produced my first AI film that year and haven’t looked back. Today I work in hybrid workflows, where you shoot for real and generate, and nobody can see the seam.

15 yrsbehind the camera
600+projects worked on
Slow momixed media & motion control
2023first AI film, directed & produced

Self-taught. Always upskilling, adapting, evolving. Motion control. Slow motion. Mixed media. Stylised visuals. Hybrid AI workflows. Cinematic chaos, under control.

what I do

Seven hats

All of it, together. Click any card to go deeper.

01 · director · DOP · photographer

Filmmaker

A hundred-plus commercials and films. Food that moves like it has somewhere to be, celebrities, music, mixed media, stylised visuals. I light my own frames and shoot my own stills.

Know more → films & photographs

02 · campaigns · content strategy

Consultant & creative director

Positioning, campaign thinking, formats and the calendar that follows. For Impact Mints, the Mumbai Indians, Mahina, Zomato, Scapia and Lipton. Strategy that has held a camera.

Know more → the case studies

03 · producing since 2022 · AI since 2023

Hybrid & AI films

Shoot for real, generate where it’s smarter, and let the craft decide which is which. Coconut Cola, Licious, Burger King, Nestlé, and the pipelines I build inside companies.

Know more → the projects

04 · want to join the cohort?

Coach

The craft and the business of filmmaking: briefs, pitches, costing, contracts, retainers, the shoot floor. A live cohort, plus a six-month mentorship for a few people a year.

Join the cohort →

Live cohort sessions, 200+ filmmakers on a call

05 · Apologetically Devang

Creator

Filmmaking, the business of it, and AI in real production, on YouTube and Instagram. Brand ambassador for G-ka Motion Control, DZOFILM and invideo.

Know more → the channels

06 · the production house

Executive producer, Studio Fry

I co-founded Studio Fry in 2014. Slow motion tabletop, motion-control robots, celebrity campaigns, an AI vertical, and 600+ productions for Netflix, Coca-Cola, Nescafé, Zomato, Licious and the Mumbai Indians.

Know more → studiofry.com

Netflix · Coca-Cola · Nescafé · Zomato · Licious · Lakmé · KFC · Budweiser

07 · three books

Author

Bhagwaan Ke Pakwaan, written and photographed across India’s places of worship, won two Gourmand World Cookbook Awards. Then came Bhog, and Elphie and the Peacock.

Know more → the books

Bhagwaan Ke Pakwaan · Penguin

Bhog · temple food of India

Elphie and the Peacock

Filmmaker Consultant Author Coach Creator Ambassador Filmmaker Consultant Author Coach Creator Ambassador Filmmaker Consultant Author Coach Creator Ambassador Filmmaker Consultant Author Coach Creator Ambassador

behind the scenes

On set

What I’m actually doing all day, across shoots and across years.

on the floor

creator & ambassador

Apologetically
Devang

Filmmaking, the business of it, AI in real production, and what actually happened on set this week. Brand ambassador for the machines that survive my sets: G-ka Motion Control, DZOFILM and invideo.

YouTube

Devang Singh