Filmmaker & creative entrepreneur · Delhi & Mumbai
Devang Singh!
…is a director.
Self-taught filmmaker. I direct and shoot films and stills, consult on campaigns and AI-powered content ecosystems, co-founded Studio Fry, wrote a book, and coach filmmakers on the business of the craft.
that’s me, working!many hats, one head
Started in marketing at Dell at twenty. Fifteen months in, a Nikon D3000 — left behind by the woman who is now my wife and co-founder — changed the plan. Photography school in Ooty, co-founded Studio Fry in 2014, and over 600 projects since — direction, production and everything in between: Netflix, Coca-Cola, Nescafé, Zomato, Licious, the Mumbai Indians.
The craft kept compounding: stills became films, films became hi-speed tabletop at 1000fps, hi-speed demanded motion-control robots — and since 2023 the robots share the floor with AI. I directed and produced my first AI film that year and haven’t looked back: today I work in hybrid workflows, where you shoot for real and generate, and the audience can’t see the seam.
- 15 yrsbehind the camera
- 600+projects worked on
- 1000fpshi-speed & motion control
- 2023first AI film, directed & produced
Self-taught. Always upskilling, adapting, evolving. Motion control. Hi-speed. Hybrid AI workflows. Cinematic chaos, under control.
01 · lights, camera…
Filmmaker
Director · DOP · Photographer. One eye, three jobs.
A hundred-plus commercials and films — food that moves like it has somewhere to be, celebrities, music and mixed media. I light my own frames and shoot my own stills, so the look survives from treatment to delivery.
Director & executive producer at Studio Fry Productions — the content studio I co-founded in 2014 — and freelance for other production houses: Netflix Tudum, Lakmé, Lipton, Cadbury, Burger King. Want the full studio story? It lives at studiofry.com.
the frames
DOP
Hi-speed at 1000fps, motion-control robots, tabletop that behaves. The lighting plan is mine; might as well press the button.
02 · the first love
Photography
Where it all started — a borrowed Nikon D3000 and no plan B.
Food, product, fashion and lifestyle stills, campaign photography for most of the brands in the film list, and the documentary work from the book. 149 projects on Behance.
See the stills →
03 · the thinking part
Creative Consultant
Campaigns, content strategy and content ecosystems — for brands and for the houses that serve them.
Fifteen years on the brand, agency and production sides mean I’ve sat on every chair at the table. Positioning, campaign thinking, formats, and the calendar that follows — strategy that has held a camera tends to be shootable.
How consulting works →a few case studies
case 01
Impact Mints
Campaign world, formats and films with Ranveer Singh — positioning to shelf, one system.
case 02
Mumbai Indians
IPL anthem and a season of social-first content for the biggest franchise in cricket.
case 03
Mahina
‘Built for Blood’ — category-defining launch campaign for a new period-care brand.
case 04
Zomato
Sneak Peek and restaurant content series — appetite at feed-scrolling speed.
case 05
Scapia
A travel micro-series across seasons — eight films and counting, one recurring world.
case 06
Lipton
Green tea with Sara Ali Khan — a celebrity campaign built for the vertical feed first.
04 · the new machine
Hybrid & AI
Producing since 2022. AI since 2023. First AI film directed & produced in 2023 — no looking back.
Today it’s hybrid workflows: you shoot for real, you generate where it’s smarter, and the craft decides which is which. I build these pipelines inside companies — audits, tool stacks, team training — until the content engine runs in-house.
AI workflows & ecosystems →
AI films, made here
Cola pour — hybrid AI tabletop
Ebi-Ichi — AI spec film
Corndog — anime-style AI film
Jaguar — AI spec
05 · paying it forward
Coach
The craft and the business of filmmaking — because talent that can’t invoice is a hobby.
A live cohort for working filmmakers: briefs, pitches, costing, contracts, retainers, the shoot floor. Plus a six-month one-on-one mentorship for a handful of people a year.
The cohort & mentorship →
on the floor
Penguin, 2019Bhagwaan Ke Pakwaan
Food of the Gods — Penguin Random House, 2019, with Varud Gupta. Written and photographed across India’s places of worship: Spiti, Meghalaya, Puri, Udvada, Kolkata. Open the book →
Bhog — The Temple Food of India
Photographed the coffee-table book on India’s temple kitchens, by Arun and Geeta Budhiraja for the Krishna Prerna Charitable Trust — where the whole temple-food obsession began.
Elphie
The rainbow elephant who welcomes everyone — a children’s book about gender and equality, starting the conversation early so little kids grow up knowing everyone is equal.
07 · the trophy shelf
Awards
Celebrated as a filmmaker, awarded as an author.
- 2× Gourmand World Cookbook Awards for India, 2020
- Foxglove award AFX · for Bombae ‘Fuzz Off’
- Top 1% ad directors Scoreboard
- Top 1% ad directors Good Ads Matter
the one that won
Bombae
Fuzz Off · No More Pain
08 · creator & ambassador
Apologetically
Devang
Filmmaking, the business of it, AI in real production — and what actually happened on set this week. Brand ambassador for the machines that survive my sets: G-ka Motion Control, DZOFILM and invideo.
Apologetically Devang
Long-form breakdowns: AI films from scratch, how big food shoots actually work, lenses explained.
153 videos and counting Instagram@apologetically.devang
Cinematic chaos under control — high-speed wizardry, camera bots, BTS.
41K+ filmmakers watching Instagram@itsdevangsingh
The business channel — filmmakers turning entrepreneurs.
for the career, not the craft VimeoThe folio
199 films, showcase by showcase — the professional archive.
vimeo.com/devangsingh BehanceThe stills
149 photography projects: food, product, fashion, documentary.
behance.net/devangsingh