Delhi · Bombay · Bangalore
Devang Singh
Self-taught filmmaker. I direct and shoot films and stills, consult on campaigns and AI-powered content ecosystems, founded Studio Fry, wrote three books, and coach filmmakers on the business of the craft.
who am I
Started in marketing at Dell at twenty. Fifteen months in, a Nikon D3000 (left behind by the woman who is now my wife and co-founder) changed the plan. Photography school in Ooty, then Studio Fry in 2014, and over 600 projects since. Direction, production and everything in between, for Netflix, Coca-Cola, Nescafé, Zomato, Licious and the Mumbai Indians.
The craft kept compounding. Stills became films, films became tabletop work so precise it needed motion-control robots, and since 2023 those robots share the floor with AI. I directed and produced my first AI film that year and haven’t looked back. Today I work in hybrid workflows, where you shoot for real and generate, and nobody can see the seam.
- 15 yrsbehind the camera
- 600+projects worked on
- 2Gourmand World Cookbook Awards
- 2023first AI film, directed & produced
Self-taught. Always upskilling, adapting, evolving. Motion control. Slow motion. Mixed media. Stylised visuals. Hybrid AI workflows. Cinematic chaos, under control.
what I do
Six hats
All of it, together. Click any card to go deeper.
01 · director · DOP · photographer
Filmmaker & photographer
A hundred-plus commercials and films, and the stills that go with them. Food that moves like it has somewhere to be, celebrities, music, mixed media, stylised visuals. I light my own frames and I shoot my own photographs.
Know more → films & photographs02 · content director · creative content consultant
Campaign architect
I help brands work out what to make and how it should get made: the idea, the formats, the pipeline, the team. Then I bring the whole campaign together, from the film to the stills, the bites and the call-outs. Impact Mints, Kohinoor, Netflix Tudum, HRX, Zomato Sneak Peek (1,600+ films in a year), PepsiCo, Nestlé, MasterChow, McDonald’s, Kingfisher.
Know more → the case studies03 · producing since 2022 · AI since 2023
Hybrid & AI
Shoot for real, generate where it’s smarter, and let the craft decide which is which. Coconut Cola, Licious, Burger King, Harry Potter × Sapphire, and the pipelines I build inside companies.
Know more → the projects04 · the class · Apologetically Devang
Coach & creator
I teach the craft and the business of filmmaking: briefs, pitches, costing, contracts, the shoot floor. Join the class first; the mentorship comes after. And on YouTube and Instagram, as Apologetically Devang, I show how it actually gets made. Brand ambassador for G-ka Motion Control, DZOFILM and invideo.
Join the class →Live class sessions, 200+ filmmakers on a call
05 · three books
Author
Bhagwaan Ke Pakwaan, written and photographed across India’s places of worship, won two Gourmand World Cookbook Awards. Then came Bhog, and Elphie and the Peacock.
Know more → the books
06 · a content company
Founder, Studio Fry
Studio Fry is the content company I founded in 2014. Slow motion tabletop, motion-control robots, celebrity campaigns, an AI vertical, and 600+ productions for Netflix, Coca-Cola, Nescafé, Zomato, Licious and the Mumbai Indians.
Know more → studiofry.combehind the scenes
On set
What I’m actually doing all day, across shoots and across years.
creator & ambassador
Apologetically
Devang
Filmmaking, the business of it, AI in real production, and what actually happened on set this week. Brand ambassador for the machines that survive my sets: G-ka Motion Control, DZOFILM and invideo.