Delhi · Bombay · Bangalore
Devang Singh
Self-taught filmmaker. I direct and shoot films and stills, consult on campaigns and AI-powered content ecosystems, co-founded Studio Fry, wrote a book, and coach filmmakers on the business of the craft.
who am I
Started in marketing at Dell at twenty. Fifteen months in, a Nikon D3000 (left behind by the woman who is now my wife and co-founder) changed the plan. Photography school in Ooty, then Studio Fry in 2014, and over 600 projects since. Direction, production and everything in between, for Netflix, Coca-Cola, Nescafé, Zomato, Licious and the Mumbai Indians.
The craft kept compounding. Stills became films, films became slow motion tabletop and mixed media, and the slow motion needed motion-control robots. Since 2023 the robots share the floor with AI. I directed and produced my first AI film that year and haven’t looked back. Today I work in hybrid workflows, where you shoot for real and generate, and nobody can see the seam.
- 15 yrsbehind the camera
- 600+projects worked on
- Slow momixed media & motion control
- 2023first AI film, directed & produced
Self-taught. Always upskilling, adapting, evolving. Motion control. Slow motion. Mixed media. Stylised visuals. Hybrid AI workflows. Cinematic chaos, under control.
what I do
Eight hats
All of it, together. Click any card to go deeper.
01 · filmmaker · director · DOP
Filmmaker
A hundred-plus commercials and films. Food that moves like it has somewhere to be, celebrities, music, mixed media, stylised visuals. I light my own frames.
Know more → films & photographs02 · stills · Behance folio
Photography & content
Food, product, fashion and lifestyle stills, the documentary work from the book, and content built for brands. 149 projects on Behance, all of them here on the site.
Know more → the folio03 · pipelines · campaigns · new tech
Content architect
I help companies work out how content should get made today: the pipeline, the bottlenecks, the tools, the team. And when it’s a campaign, I bring the whole thing together creatively, from the idea to the films. Impact Mints, the Mumbai Indians, Mahina, Zomato, Scapia, Lipton.
Know more → the case studies04 · producing since 2022 · AI since 2023
Hybrid & AI films
Shoot for real, generate where it’s smarter, and let the craft decide which is which. Coconut Cola, Licious, Burger King, Nestlé, and the pipelines I build inside companies.
Know more → the projects05 · want to join the class?
Coach
The craft and the business of filmmaking: briefs, pitches, costing, contracts, retainers, the shoot floor. Join the class first. If you want to go deeper, there’s the mentorship program.
Join the class →Live class sessions, 200+ filmmakers on a call
06 · Apologetically Devang
Creator
Filmmaking, the business of it, and AI in real production, on YouTube and Instagram. Brand ambassador for G-ka Motion Control, DZOFILM and invideo.
Know more → the channels07 · the production house
Executive producer, Studio Fry
I co-founded Studio Fry in 2014. Slow motion tabletop, motion-control robots, celebrity campaigns, an AI vertical, and 600+ productions for Netflix, Coca-Cola, Nescafé, Zomato, Licious and the Mumbai Indians.
Know more → studiofry.com08 · three books
Author
Bhagwaan Ke Pakwaan, written and photographed across India’s places of worship, won two Gourmand World Cookbook Awards. Then came Bhog, and Elphie and the Peacock.
Know more → the books
behind the scenes
On set
What I’m actually doing all day, across shoots and across years.
creator & ambassador
Apologetically
Devang
Filmmaking, the business of it, AI in real production, and what actually happened on set this week. Brand ambassador for the machines that survive my sets: G-ka Motion Control, DZOFILM and invideo.
Apologetically Devang
Long-form breakdowns: AI films from scratch, how big food shoots actually work, lenses explained.
153 videos and counting Instagram@apologetically.devang
Cinematic chaos under control. Slow motion wizardry, camera bots, BTS.
41K+ filmmakers watching Instagram@itsdevangsingh
The business channel. Filmmakers turning entrepreneurs.
for the career, not the craft VimeoThe folio
199 films, showcase by showcase. The professional archive.
vimeo.com/devangsingh BehanceThe stills
149 photography projects: food, product, fashion, documentary.
behance.net/devangsingh LinkedInThe résumé
The work history, the studio, the talks.
linkedin.com