Creative entrepreneur · Delhi & Mumbai

Devang Singh!

…is a director.

Self-taught filmmaker. I direct films, shoot my own frames and stills, build AI content engines for brands, run Studio Fry, and teach filmmakers the business of the craft.

Netflix ✦ Coca-Cola ✦ Lakmé ✦ KFC ✦ Nescafé ✦ Maggi ✦ Budweiser ✦ Kingfisher ✦ McDonald’s ✦ Cadbury ✦ Lipton ✦ Vivo ✦ Ola Electric ✦ Licious ✦ Zomato ✦ Daawat ✦ Swiggy ✦ Penguin ✦ ✦ Netflix ✦ Coca-Cola ✦ Lakmé ✦ KFC ✦ Nescafé ✦ Maggi ✦ Budweiser ✦ Kingfisher ✦ McDonald’s ✦ Cadbury ✦ Lipton ✦ Vivo ✦ Ola Electric ✦ Licious ✦ Zomato ✦ Daawat ✦ Swiggy ✦ Penguin ✦ ✦

that’s me!

many hats, one head

Started in marketing at Dell at twenty. Fifteen months in, a Nikon D3000 — left behind by the woman who is now my wife and co-founder — changed the plan. Photography school in Ooty, Studio Fry in 2014, and around 800 productions since: Netflix, Coca-Cola, Nescafé, Zomato, Licious, the Mumbai Indians.

Nobody taught me any of this, which turned out to be the point. The craft kept compounding: stills became films, films became hi-speed tabletop at 1000fps, hi-speed demanded motion-control robots, and the robots now share the floor with AI pipelines. Cinematic chaos, under control.

That’s the pattern — always upskilling, adapting, evolving. I buy the next machine before anyone asks, and each time for the same reason: a shot that wasn’t possible before.

15 yrsbehind the camera
800+productions directed
1000fpshi-speed & motion control
2Gourmand World Cookbook Awards

01 · the thinking part

Creative Consultant

Campaigns, content strategy and AI-powered content ecosystems — across industries.

Fifteen years on the brand, agency and production sides mean I’ve sat on every chair at the table. I consult on positioning, campaign thinking and the content calendar that follows — from Impact Mints’ campaign world to the Scapia series and Zomato’s Sneak Peek.

And when a company wants volume without burning budgets, I embed AI content workflows and train the team until the engine runs in-house — briefs in, finished content out, no outside help needed.

Campaign strategyContent ecosystemsAI workflow auditsTool stacksTeam training

How consulting works →

02 · lights, camera…

Films

Director & DOP — for Studio Fry, and freelance for other production houses.

A hundred-plus films in the folio, arranged exactly like my Vimeo showcases: Impact Mints × Ranveer Singh, the celebrity work, MasterChow × Ranveer Brar, Lipton × Sara Ali Khan, and food that moves like it has somewhere to be.

Motion control, hi-speed, robots — I shoot a lot of it myself. Director and DOP in one invoice.

Impact Mints × RanveerNetflix TudumCoca-ColaKFCNescaféKingfisherLakméMcDonald’s

See the full folio →

Impact Mints
Ranveer Singh
Bud Magnum
Packaging Launch Promo
Netflix Tudum
Anil Kapoor · Opening Sequence
Lakmé
Kareena Kapoor · Skin Pro

03 · the first love

Photography

Photographer & DOP. Where the whole thing started — and still the eye behind the stills.

Food, product, fashion and lifestyle. 149 projects on Behance, a cookbook of documentary photographs, and campaign stills for most of the brands in the film list.

When I direct, the lighting plan is mine anyway. Might as well press the button too.

See the stills →

04 · the guest kitchens

Ad Films

Freelance director for ad films — mine to direct, the house’s to produce.

The same director’s chair, two kitchens: my own at Studio Fry, and guest spots where production houses bring me in — Netflix Tudum with Anil Kapoor, Lakmé with Kareena Kapoor, Lipton with Sara Ali Khan, Cadbury, Burger King, McDonald’s.

Direction by me, production by the house credited on each film.

Watch the director’s cuts →

Burger King
Peri Peri Fest Director's cut
Lipton
Watermelon · Sara Ali Khan
Cadbury
Brownie Film 1
Complan
Powerplay

05 · the mothership

Studio Fry

Executive producer. The content studio I co-founded in 2014 with Shreya Sarawagi.

Films, photography, campaigns and content at scale for Nestlé, PepsiCo, Zomato, the Mumbai Indians and a long menu more. Delhi & Mumbai, est. 2014.

As EP I keep the kitchen running: crews, costs, timelines, quality — so clients get fed on schedule.

Visit studiofry.com →

visit the kitchen →

06 · paying it forward

Coaching

Coach & mentor on the craft — and the business — of filmmaking.

A live cohort for freelance filmmakers who are brilliant at the craft and underpaid for it: briefs, pitches, costing, contracts, retainers, the shoot floor.

Plus a six-month mentorship for a handful of people a year. No film-school theory; fifteen years of invoices.

Join the cohort →

on the floor

07 · the toys

Ambassador

Brand ambassador for the machines I actually shoot with.

G-ka Motion Control — cinematic robot arms; the high-speed wizardry on my reels rides on these. DZOFILM — the cine lenses in my kit. invideo — the AI video platform my AI films and my AI-director experiments run on.

I only lend my name to gear that has survived my sets. All three have.

G-ka MOCO robotsDZOFILM optics & lensesinvideo AIFry Rentals camera bots

08 · the detour

The Book

Author of Bhagwaan Ke Pakwaan: Food of the Gods — Penguin Random House, 2019.

Written with Varud Gupta, photographed by me across India’s places of worship — Spiti, Meghalaya, Puri, Udvada, Kolkata. Food, faith and everything in between.

Two Gourmand World Cookbook Awards for India, 2020.

Open the book →